Vogue Magazine began in the USA, and its first issue was published in 1892. It has come a long way since then, and now sells thousands of copies each month in 23 different countries.
Arthur Turnure was the founder of Vogue, and the original target audience was the aristocracy of New York.
Back then, Vogue was published every week and cost the buyer a grand total of 10 cents. The year before Turnure died in 1906, American publisher Condé Montrose Nast bought the magazine and gradually made it into the success it is today.
Within 20 years, Vogue was being shipped to various countries, including the United Kingdom, Spain and Italy, and had a reputation all over the world.
Who Previously Edited Vogue?
The editors of Vogue in the USA tend to keep their positions for a very long time. During World War II, Frank Crowninshield acted as the editor, and the increase in subscribers certainly made the work load a lot heavier.
Grace Mirabella came along in 1971 and served as editor-in-chief for seventeen years, before Anna Wintour took over in 1988.
Under Wintour, the publication gradually became more appealing to younger audiences. Rather than concentrating on the more rich people in society, she began to include fashion ideas which were accessible to everybody.
Who Could Take over after Anna Wintour?
There have been rumours of Anna Wintour leaving the Vogue scene since 2008, but as yet, there is nothing concrete to suggest that she will be retiring from the magazine.
However, the bookies are already speculating over who could be successful in getting the position of the next editor-in-chief.
Paddy Power’s favourite is currently Glenda Bailey, an English woman who has spent the last 14 years as the editor of Harper’s Bazaar. With odds of 3/1, Bailey certainly has enough experience to take over from Wintour, as she edited Marie Claire for five years before moving to the position she holds now.
Amy Astley is the current editor-in-chief of Teen Vogue, and therefore is already in the world of Vogue. She began working as editor in 2003, after working for Vogue for ten years before that. With odds of 9/2, she’s the second favourite and not very far behind Glenda Bailey.
Lucy Yeomans, who graduated from St. Andrew’s in 1992, is in joint second place with Amy Astley according to Paddy Power’s predictions. Yeomans was previously the editor of Harper’s Bazaar and now edits the popular fashion website Net-a-Porter.
English-born Kate Moss is very famous for her photoshoots and modelling career, but it appears Paddy Power thinks she might have a chance of getting a new job at Vogue when the time comes. Although she only has odds of 40/1, Moss’ real-life experience might get her the coveted position.
Betting on the Next Editor of Vogue
Those wishing to bet on the next editor of Vogue must do so before June 26th at 12pm. With over 30 possibilities, including Marc Jacobs, Victoria Beckham and Gwyneth Paltrow, who knows who will take the position when Anna Wintour decides to retire?